​PLAN
Begin joint planning and secure resource commitments. Strategize problem solving methods.
PARTNERSHIP
SERVICES
A partnership is a fully-integrated business model that crosses over multiple business units. It includes elements such as a product purchase, employee engagement, or community investment along with the marketing and communications message. It's about both organizations achieving their missions and amplifying their reach.
ESTABLISH
Assess the idea of partnering, explore possibilities and manage expectations.
​EVALUATE
Agree on evaluation procedures and review impact of partnership. Explore agreement options.
​SUSTAIN
Nourish settled partnership, evaluate confirmed strategies and celebrate achievements.
SPONSORSHIP
SERVICES
A sponsorship is a cash and/or in-kind fee paid to a property in return for the benefited potential associated with that property. Sponsorship acts as a communication and/or marketing channel which positions a brand to an audience through that property.
COLLABORATE
Establish a sense of equity and initiate
transparent conversations. Capture and share data.
​INTEGRATE
Identify business strategies and goals. Form a detailed approach and allocate budgets.
​COMMUNICATE
​Advocate for steady conversation and cultivate important connections. Listen and discuss further initiatives, ideas and objectives.
​ASSESS
Follow-up and review ROIs and KPIs. Ask for feedback and make any necessary adjustments.